Press Release: New campaign calls on Ontarians to “Rise for Homecare”

Monday, April 27, 2015 (Richmond Hill, Ontario) –

Most of us know someone who’s only able to live at home because they have help from a homecare worker. Rise for Homecare is a new campaign to build support for homecare workers and advocate on behalf of the hundreds of thousands of homecare clients in Ontario.

The need for homecare is rising, the aging population is rising, awareness of the importance of the homecare model is rising: now we must all rise for homecare to help the system reach its full potential.

Rise for Homecare, the ads for which will run in papers and in transit spaces throughout the province in May, is an initiative by SEIU Healthcare, the union that championed for the minimum wage increase for personal support workers to $16.50/hour by 2016.

“We’re proud to launch this campaign for homecare workers and clients alike to share their stories about the care they give and the care they receive,” said Sharleen Stewart, President of SEIU Healthcare.

“The minimum wage is rising, which is a step in the right direction. Now we’ve got to keep homecare at the top of the healthcare agenda for PSWs like me and the seniors we care for in every community across Ontario,” said Debbie Couturier, a homecare PSW in Mississauga. “Let’s rise together to give people the care they deserve.”



  • Need for homecare is rising; nearly 1 in 4 Canadians will be a senior by 2036.
  • There are more than 30,000 homecare PSWs in Ontario.

About SEIU Healthcare

SEIU Healthcare represents more than 58,000 healthcare and community service workers across Ontario. The union’s members work in hospitals, home care, nursing and retirement homes, and community services throughout the province. SEIU Healthcare has a strong track record of improving wages, benefits and working conditions for healthcare workers, supporting the training and development needs of its members, and strengthening standards in the management and delivery of patient and client care.

For media inquiries, contact:

Gilleen Witkowski
SEIU Healthcare


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